Effective Date: August 12, 2024

At PackLite Gear, we are committed to protecting your privacy. This Privacy Policy explains how we collect, use, share, and protect your personal information when you visit our website (the “Site”), purchase our Airbag Lite backpack, or interact with our services (collectively, the “Services”). By using our Services, you agree to the practices described in this policy. This policy applies to PackLite Gear’s operations in the United States, European Union, Canada, and other regions.

1. Information We Collect

The types of personal information we collect depend on how you interact with our Site and Services. “Personal information” refers to information that identifies, relates to, describes, or can be associated with you. We collect the following categories of information:

1.1 Information You Provide Directly

We collect information you voluntarily submit through our Services, including:

• Basic Contact Details: Name, address, phone number, email.
• Order Information: Name, billing address, shipping address, payment confirmation, email address, phone number.
• Account Information: Username, password, security questions.
• Shopping Information: Items you view, add to your cart, or include on your wishlist.
• Customer Support Information: Information you provide when contacting us, such as messages sent through the Services.

You may choose not to provide certain information, but this may limit your ability to use features like placing orders or accessing your account.

1.2 Information Collected Automatically

We automatically collect certain information about your interactions with our Services (“Usage Data”) using cookies, pixels, and similar technologies (“Cookies”). Usage Data may include:

• Device Information: Device type, operating system, and unique device identifiers.
• Browser Information: Browser type and version.
• Network Information: IP address, internet service provider, and connection details.
• Interaction Data: Pages visited, time spent on the Site, links clicked, and other browsing behavior.

You can manage Cookie preferences through your browser settings, but disabling Cookies may affect Site functionality.

1.3 Information from Third Parties

We may receive information about you from third parties, such as:

• Payment Processors: Confirmation of payment details when you make a purchase.
• Analytics Providers: Aggregated data about Site usage to improve our Services.
• Marketing Partners: Information about your engagement with our ads or promotions.

2. How We Use Your Information

We use your personal information to:

• Provide and Improve Services: Process orders, manage your account, deliver products, and enhance Site functionality.
• Communicate with You: Respond to inquiries, send order confirmations, and provide customer support.
• Personalize Your Experience: Recommend products, display relevant content, and tailor marketing communications (with your consent where required).
• Analyze and Optimize: Understand Site usage, troubleshoot issues, and improve our Services.
• Comply with Legal Obligations: Meet regulatory requirements, enforce our policies, and protect against fraud.

3. How We Share Your Information

We may share your personal information with:

• Service Providers: Third parties that assist with payment processing, shipping, hosting, analytics, or customer support. These providers are contractually obligated to protect your data.
• Marketing Partners: With your consent, we may share data with partners for targeted advertising or promotions.
• Legal Authorities: When required by law, such as to comply with subpoenas, court orders, or regulatory investigations.
• Business Transfers: In connection with a merger, acquisition, or sale of assets, your data may be transferred to a new entity.

We do not sell your personal information to third parties for their own commercial purposes.

4. Your Rights and Choices

Depending on your region, you may have the following rights regarding your personal information:

• Access: Request a copy of the personal information we hold about you.
• Correction: Update or correct inaccurate information.
• Deletion: Request deletion of your personal information, subject to legal exceptions.
• Opt-Out: Unsubscribe from marketing communications or opt out of targeted advertising.
• Data Portability: Receive your data in a structured, machine-readable format (e.g., under GDPR).
• Non-Discrimination: Exercise your rights without facing discriminatory treatment.

To exercise these rights, contact us at support@packlitegear.com. We will respond within the timeframes required by applicable law (e.g., 30 days under GDPR, 45 days under CCPA). We may verify your identity to process requests.

5. Data Retention

We retain personal information only as long as necessary to fulfill the purposes outlined in this policy, comply with legal obligations, or resolve disputes. For example:

• Order information is retained for 7 years to comply with tax and accounting laws.
• Account information is retained until you delete your account or request deletion.
• Usage Data is retained for up to 2 years for analytics purposes.

When data is no longer needed, we securely delete or anonymize it.

6. Data Security

We implement reasonable technical and organizational measures to protect your personal information, such as encryption for payment processing and secure servers for data storage. However, no system is completely secure, and we cannot guarantee absolute protection against unauthorized access.

7. International Data Transfers

PackLite Gear operates globally, and your personal information may be transferred to and processed in countries other than your own, including the United States. We ensure that such transfers comply with applicable laws, using mechanisms like Standard Contractual Clauses for EU data or equivalent safeguards for other regions.

8. Children’s Privacy

Our Services are not directed to individuals under 16. We do not knowingly collect personal information from children. If we learn that a child has provided personal information, we will delete it promptly.

9. Third-Party Links

Our Site may contain links to third-party websites or services. We are not responsible for their privacy practices. Review the privacy policies of any third-party sites you visit.

10. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in our practices or legal requirements. We will notify you of material changes by posting the updated policy on our Site or, where required, by email. The updated policy will take effect on the date specified.

11. Contact Us

For questions, concerns, or to exercise your rights, contact us at:

PackLite Gear

support@packlitegear.com

For EU residents, our Data Protection Officer can be reached at the above email. For California residents, you may also contact us to request our CCPA Notice at Collection.